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SALES TRAINING

//SALES TRAINING
SALES TRAINING2018-09-27T10:44:56+00:00


Driving sales is key to increasing revenues and achieving business growth
Optimise your sales peoples’ attitudes, skills, and knowledge and confidence… with the right sales training!

Sales Enablement and Transformation

Developing high-performance sales cultures enabling your people to thrive, whilst identifying new revenue streams, building strong and consistent pipelines, protecting margins and expanding profitable business relationships.

Designed to support your organisation’s engagement with prospects and customers more effectively, Optimality’s modular Sales Training and Development Journey focuses on the latest thinking about how to deliver a differentiated customer buying experience throughout the life-cycle of the sales process.

Our suite of bespoke Optimising Sales Performance programmes will enable sales leaders and their teams to:

  • Organise and prioritise their time and tasks more efficiently

  • Prospect more proactively and successfully

  • Engage customers more professionally

  • Listen and question more effectively

  • Overcome objections more credibly

  • Negotiate terms more profitably

  • Partner with clients more collaboratively

  • Close business more swiftly

  • Develop sustainable, long-term relationships more consultatively

  • Expand and grow pipeline accuracy more commercially

TELESALES EXCELLENCE
CONSULTATIVE SELLING
TACTICAL NEGOTIATION
Strategic Account Development

Happy Clients

“Having experienced sales training delivered by some of the most renowned global providers on both sides of the pond, we chose to fly Optimality out to Miami to facilitate a week-long development programme tailored to complement and align our team’s skills and behaviours with our unique value proposition and go to market strategy.

The initial feedback from the course was exceptional, as has been the post-training support in ensuring that the learning outcomes are not only sustainable, but also, deliver tangible results. World class operators highly recommended.”

Vice President, REDZONE
“I spent a considerable amount of time electing the right training providers to develop and deliver an effective sales and negotiation package to the UK commercial team. After speaking to Optimality, it was clear that they were the right choice for NSG.
Optimality worked closely with us to ensure the course was tailored to our business needs and everything planned down to the finest detail. There was a genuine effort to understand our complex organisation and the unique market forces affecting those involved in the training.

The style of delivery was exceptional and the feedback very positive from all involved. With Optimality’s on-going support providing a real tangible benefit, the course delivered everything that we set out to achieve and more.”

Learning & Development Manager UK, NSG

“For many years, we have invested in training with external providers however, we have never had any measurable return on investment apart from the hope that this will help improve staff retention rates. Furthermore, the feedback from the staff is that courses are always too generic and often, not in line with Smoothwall’s customers, culture or general practice.

We therefore decided to partner with Optimality in late-2015 and this has proved to be a complete game-changer in how training can be delivered, measured and implemented across the business. Arron and Sarah have really taken the time to get to know our business, our culture and our objectives and therefore have been able to put together tailored training that allows our salespeople to really improve, but in the context of what we actually do at Smoothwall.

On top of this, the way this is delivered looks at training being dispensed over the whole year, rather than in isolation, so salespeople get to know their trainers and can commit to an improvement journey with real measurable outcomes.

We’re really pleased with the results and have built many of the fundamentals of Optimality’s techniques into our individual and team objectives.

It really is a partnership based on strong relationships and understanding of our people and our business and I would recommend them to any organisation, particularly ones who believe in investing in and improving their people.”

Head of Sales, Smoothwall

“I was looking for bespoke training to build on existing skills of Rockline Industries’ Sales team and after discussing options with Optimality, it was decided to undertake three courses in Pitch Perfect Presentation Skills, Consultative Selling and Profitable Negotiation as part of our on-going personal development programme.

Having assessed Rockline’s key requirements prior to the training sessions, the facilitator offered support and guidance, positively challenging the team to identify our brand before we put the theory in to practice.

Sarah then evaluated, measured and sustained our team’s competencies throughout each of the training sessions, giving us solutions relevant not only to our business but also to the market today. This process ensured that the learning was embedded in a successful and yet defined environment.

The highest praise, we believe is that, having been coached and supported by Optimality, the team had immediate and sustainable skills to roll out and achieve the desired results.

Not only are the team more competent and motivated, I believe this has made us more dynamic in our sales roles and Rockline would have no hesitation in highly recommending Optimality.”

Sales Director, Rockline

“British Engineering Services Ltd is a £50m business with a sales team of around 30 people in various roles including direct sales, indirect sales, telesales and account management. We had been forced to make a lot of changes to the personnel in the team over the past year. With a new team in place, it was important to develop some consistency in the way the team were working and to ensure that some fundamental sales and account management techniques were being applied, and therefore decided to employ an external sales training organisation to help us.

We explored several different suppliers, but chose Optimality as they were able to propose a bespoke training package that covered the breadth of our requirements. We also felt confident in Sarah and the team’s ability to run an engaging programme. We ran a series of trainings covering topics such as Strategic Account Management, TeleSales, Consultative Selling and Sales Leadership. The quality of the training was very good with 99% of the participant rating the training overall as being Good/Excellent. Participants were left with personal action plans and pragmatic tools to use in their day jobs.

Overall, we were very pleased with Optimality’s support. They were easy to work with and happy to provide added value input and advice that went beyond their immediate remit. I would certainly recommend them to any Sales Director looking for a great quality training partner.

Great job! Thank you Sarah and Arron.”

Chief Customer Officer, British Engineering Services

“We have enjoyed a very harmonious working relationship with Optimality who have been involved in providing sales training to all members of our commercial team.

It remains a pleasure to collaborate with such an outstanding provider of sales critical business training who are always keen to not only understand our specific work-related staff development requirements, but to also create bespoke training schedules, which are totally fit for purpose.

Optimality are highly professional in their approach, completely trustworthy and we have no hesitation whatsoever in recommending them to anyone wishing to provide their employees with a first-class tailor-made sales development learning programme.”

Managing Director, All Steels

Happy Clients

“Having experienced sales training delivered by some of the most renowned global providers on both sides of the pond, we chose to fly Optimality out to Miami to facilitate a week-long development programme tailored to complement and align our team’s skills and behaviours with our unique value proposition and go to market strategy.

The initial feedback from the course was exceptional, as has been the post-training support in ensuring that the learning outcomes are not only sustainable, but also, deliver tangible results. World class operators highly recommended.”

Vice President, REDZONE
“I spent a considerable amount of time electing the right training providers to develop and deliver an effective sales and negotiation package to the UK commercial team. After speaking to Optimality, it was clear that they were the right choice for NSG.
Optimality worked closely with us to ensure the course was tailored to our business needs and everything planned down to the finest detail. There was a genuine effort to understand our complex organisation and the unique market forces affecting those involved in the training.

The style of delivery was exceptional and the feedback very positive from all involved. With Optimality’s on-going support providing a real tangible benefit, the course delivered everything that we set out to achieve and more.”

Learning & Development Manager UK, NSG

“For many years, we have invested in training with external providers however, we have never had any measurable return on investment apart from the hope that this will help improve staff retention rates. Furthermore, the feedback from the staff is that courses are always too generic and often, not in line with Smoothwall’s customers, culture or general practice.

We therefore decided to partner with Optimality in late-2015 and this has proved to be a complete game-changer in how training can be delivered, measured and implemented across the business. Arron and Sarah have really taken the time to get to know our business, our culture and our objectives and therefore have been able to put together tailored training that allows our salespeople to really improve, but in the context of what we actually do at Smoothwall.

On top of this, the way this is delivered looks at training being dispensed over the whole year, rather than in isolation, so salespeople get to know their trainers and can commit to an improvement journey with real measurable outcomes.

We’re really pleased with the results and have built many of the fundamentals of Optimality’s techniques into our individual and team objectives.

It really is a partnership based on strong relationships and understanding of our people and our business and I would recommend them to any organisation, particularly ones who believe in investing in and improving their people.”

Head of Sales, Smoothwall

“I was looking for bespoke training to build on existing skills of Rockline Industries’ Sales team and after discussing options with Optimality, it was decided to undertake three courses in Pitch Perfect Presentation Skills, Consultative Selling and Profitable Negotiation as part of our on-going personal development programme.

Having assessed Rockline’s key requirements prior to the training sessions, the facilitator offered support and guidance, positively challenging the team to identify our brand before we put the theory in to practice.

Sarah then evaluated, measured and sustained our team’s competencies throughout each of the training sessions, giving us solutions relevant not only to our business but also to the market today. This process ensured that the learning was embedded in a successful and yet defined environment.

The highest praise, we believe is that, having been coached and supported by Optimality, the team had immediate and sustainable skills to roll out and achieve the desired results.

Not only are the team more competent and motivated, I believe this has made us more dynamic in our sales roles and Rockline would have no hesitation in highly recommending Optimality.”

Sales Director, Rockline

“British Engineering Services Ltd is a £50m business with a sales team of around 30 people in various roles including direct sales, indirect sales, telesales and account management. We had been forced to make a lot of changes to the personnel in the team over the past year. With a new team in place, it was important to develop some consistency in the way the team were working and to ensure that some fundamental sales and account management techniques were being applied, and therefore decided to employ an external sales training organisation to help us.

We explored several different suppliers, but chose Optimality as they were able to propose a bespoke training package that covered the breadth of our requirements. We also felt confident in Sarah and the team’s ability to run an engaging programme. We ran a series of trainings covering topics such as Strategic Account Management, TeleSales, Consultative Selling and Sales Leadership. The quality of the training was very good with 99% of the participant rating the training overall as being Good/Excellent. Participants were left with personal action plans and pragmatic tools to use in their day jobs.

Overall, we were very pleased with Optimality’s support. They were easy to work with and happy to provide added value input and advice that went beyond their immediate remit. I would certainly recommend them to any Sales Director looking for a great quality training partner.

Great job! Thank you Sarah and Arron.”

Chief Customer Officer, British Engineering Services

“We have enjoyed a very harmonious working relationship with Optimality who have been involved in providing sales training to all members of our commercial team.

It remains a pleasure to collaborate with such an outstanding provider of sales critical business training who are always keen to not only understand our specific work-related staff development requirements, but to also create bespoke training schedules, which are totally fit for purpose.

Optimality are highly professional in their approach, completely trustworthy and we have no hesitation whatsoever in recommending them to anyone wishing to provide their employees with a first-class tailor-made sales development learning programme.”

Managing Director, All Steels

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